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CUSTOMER RELATIONSHIP
MANAGEMENT
To:
All Business Improvement Association (BIA, DBIA, and BID) Executive
Directors
What would an extra $100,000 in sales revenue do
for your downtown Business Association merchants this Christmas?
Do you think it is possible?
We will show you how a small community of 13,000 people were able to
do this during Christmas 2006 - we could help you do a similar
successful project this Christmas in your community!
HOW?
With Downtown Dollars...
What is "Downtown
Dollars"?
Downtown Dollars is an incentive campaign whereby your
community residents can obtain discounted “Downtown Dollars” at
a local financial institution and spend them in your local downtown
area. In other words, the resident pays $.90 cents for a $1.00 “Downtown
Dollar”.
These dollars will then be transacted by residents in all
Business Improvement Association businesses at their discretion.
“Downtown Dollars”:
- Creates loyal customers for downtown merchants.
- In certain cases, the merchant can match the “Downtown
Dollar” promotion discount and create even more value for
their customers.
- Creates excitement and “Buzz” for the Business Improvement Association downtown
merchants.
- Entices more consumers to shop downtown.
- Creates a greater sense of community.
Need to know
more about this program? E-mail Roy Prevost at
roy@downtowndollars.org to set up a
consultation.
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